NIVEA
The Client
To celebrate 100 years of NIVEA a social media campaign was designed that centred on the human experience of Touch. We produced a series of online videos that allowed different groups from varied demographics to communicate and share their personal experiences, memories and thoughts on NIVEA as a trusted brand. The online videos were used to create discussion and share the brand experience as part of an innovative online campaign.
We wanted a social media campaign designed that touched the hearts and minds
of consumers and enabled them to share the NIVEA brand experience. The campaign was
beautifully shot to capture intimate moments which translated the
brand
into a warm human experience.
Anna Adolfo
Digital Marketing, Beiersdorf Australia
